Of course, each testing tool is different and can help you improve your structured data through several features. These testing tools are extremely useful as they give you a lot of important information on the deployment of the structured data in your web pages, providing insights about how the search engines read these data and if they are eligible for Rich Results. Top Structured Data Testing Toolsįirst of all: do you really need to use a structured data testing tool? Absolutely yes. But it also opens up an important question: what if there are other, better, tools out there? Let’s take off the tooth right away and find out the best alternatives outside the Googleplex. However, the launching of a new tool is always an exciting time to discover new features and understand how they can help us improve our content to win the front row seats on Google Search, especially if we are talking about Rich Results. We’ll stay updated to learn more about future improvements to the new testing tools. And that’s why we focus on the Rich Results Tool which focuses on the things that we would show as Google in the search results.” But SEO experts want it all. Turns out she wasn’t the only one raising the issue and this week Google’s John Mueller said that the company heard the feedbacks and that “we are planning on expanding the Rich Results Testing Tool.”Īs he explained, the original idea was to simplify the job for those who were only interested in the “types of structured data that actually have an effect in search. When Aleyda Solis wrote this feedback it was clear that Rich Results Test wouldn’t support all types of structured data, but only those that trigger Google Rich Results. Since the old is being deprecated maybe can consider to start showing and highlight when it triggers rich results? it would be awesome! ? However… /2xLYbuejjf- Aleyda Solis ?? July 7, 2020 Unlike the old structured data validator, not all structured data is shown in the rich results test from Google.
For example, as specified in the documentation, if there was a warning for a missing image property, that page could still appear as a rich result, just without an image. The errors prevent a page from being displayed with the multimedia results in SERP, while the warnings indicate that one or more elements concerned will not be shown in the rich results.
The tool can be used to test both code snippets and web page URLs and provides users with errors and warnings. It is fully aligned with Search Console reports.Rendering both mobile and desktop versions of a result.Handling dynamically loaded structured data markup more effectively.Showing which Search feature enhancements are valid for the markup you are providing.Structured Data Testing Tool is phasing out! Long live the Rich Results Test that now supports all Google Search rich result features ? /5u3biZtKux- Andrea Volpini ?? July 7, 2020Īs you can read in the official documentation, the new tool brings more advantages to the analysis and more targeted advice on improving structured data, including: To announce the transition from one tool to another, Google has also added a new message to the closing tool. Over the last couple of years, we’ve developed the Rich Results Test to help you test your structured data and preview your rich results.” They’re powered by structured data and can include carousels, images, or other non-textual elements.
“Rich results are experiences on Google Search that go beyond the standard blue link. The decision is closely linked to the announcement of the release from the beta version of a new, more effective, testing tool, Rich Results Test. On July 7, 2020, Google announced the upcoming shutdown of the Structured Data Testing Tool, an instrument widely used to date by SEO experts to verify the correct implementation of the structured data on a webpage. Is this good news for experts around the world or it’s time to look for better alternatives? We might have the answer to this question. Google’s decision to shut down the Structured Data Testing Tool to enhance Rich Results Test usage has raised an engaging debate in the world of SEO.